PRISM is the first software platform to predict and prevent fatigue on the job. After two not-so-successful attempts at a website, its principals came to me anxious to present their brand in a better light.
Although technically a startup, the science behind PRISM has been developed over a period of 25 years. I created an elegant and authoritative presence that made a complex product simple to understand, giving credence to the platform's history and maturity. A custom icon set was built, which carries through PRISM's other marketing materials.
Role / Web Design, Branding, Copywriting, Icon Set
Visit / [Small changes were made recently that I'm not responsible for.]
What color is a mirror?