The Project

A modern website fit for a forward-thinking technology company.

LEADING THE WAY TO SAFETY

PRISM is the first software platform to predict and prevent fatigue on the job. After two not-so-successful attempts at a website, its principals came to me anxious to present their brand in a better light.

Although technically a startup, the science behind PRISM has been developed over a period of 25 years. I created an elegant and authoritative presence that made a complex product simple to understand, giving credence to the platform's history and maturity. A custom icon set was built, which carries through PRISM's other marketing materials.

 

Role / Web Design, Branding, Copywriting, Icon Set
Visit / 
prismpredicts.com  [Small changes were made recently that I'm not responsible for.]

PRISM-More-Than-SoftwarePRISM-More-Than-Software
PRISM-Powerful-and-FunPRISM-Powerful-and-Fun
PRISM-Education-Self-ReliancePRISM-Education-Self-Reliance

What color is a mirror?